| Managing successful email programs requires careful thought to consumer behaviors, industry trends, CAN-Spam compliance and best practices. mailmethods can help you sort out the technical and business challenges to ensure every email you send generates revenue, (not headaches). |
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| The best of the best practices by independent email marketing gurus. |
Message Anti Abuse Working Group (MAAWG) Sender Best Practices
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Email Marketing Benchmark Guide 2008 - Executive Summary (PDF download, includes data charts)
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Ecommerce Benchmark Guide 2007 - Executive Summary (PDF download, includes data charts)
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| Top industry and consumer trends in email marketing: |
Behind-the-Scenes in the Booming Email Service Provider Industry Article & hotlink to Buyer's Guide to ESPs
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Email Summit 2007 Wrap-Up Report Marketing Sherpa’s Email Summit findings from the 2007 conference
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Sherpa's Annual Email Marketing Study Results Teleconference
Sherpa's Email Marketing Presentation 2008: Top 10 Research Findings & Practical Ways to Lift Results (Presentation, PDF, MP3 and Transcript)
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Use this quick reference to educate yourself on the ever changing terminology of email marketing.
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