| Within the two major email marketing opportunities
(bulk vs. one to one), several differences
emerge. First, the delivery concept changes
from mass promotional, broadcasted messages
or campaigns, to a personal exchange between
two individuals. Second, your customers perceptions
of bulk email vs. transactional email are
dramatically different.
As customers get more savvy, they are less
tolerant of irrelevant promotions (they
may actually opt-out). Using transactional
email, however, makes your promotions feel
like a value-add. Especially if the message
is highly targeted to their individual needs.
But the most important difference between
these two marketing strategies is ROI. Bulk
email is expensive -- and provides a smaller
return on investment. Transactional email
leverages what you are already doing right
now, every day, with each outgoing email
between you and your customers.
Mailmethods was designed to dramatically
maximize the value of transactional email…and
we do that through triggered keywords. In
fact, We are the ONLY company on the market
the focuses solely on transactional email
using triggered keywords.
|
Transactional
(one to one)
|
Bulk
(one to many)
|
|
Emails Sent
as Part of an Existing Buyer or
Prospect Relationship.
|
Traditional
Email Blasts Sent To Customer Base
or Lists
|
|
Perceived
as Value Add
|
Perceived
as SPAM
|
|
Captured,
Loyal Audience
|
You May Actually
Lose Customers as They Opt-Out
|
|
Leverage What
You Are Already Doing Everyday In-House
|
Expensive
to Buy Lists, Keep Lists Updated,
Manage Delivery And Outsource Creative
|
|
High ROI
|
Low ROI
|
|
