Managing successful email programs requires careful thought to consumer behaviors, industry trends, CAN-Spam compliance and best practices. mailmethods can help you sort out the technical and business challenges to ensure every email you send generates revenue, (not headaches).
Best Practices
The best of the best practices by independent email marketing gurus.
Message Anti Abuse Working Group (MAAWG) Sender Best Practices
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Email Marketing Benchmark Guide 2008 - Executive Summary (PDF download, includes data charts)
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Ecommerce Benchmark Guide 2007 - Executive Summary (PDF download, includes data charts)
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Industry
Top industry and consumer trends in email marketing:
Behind-the-Scenes in the Booming Email Service Provider Industry Article & hotlink to Buyer's Guide to ESPs
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Email Summit 2007 Wrap-Up Report Marketing Sherpa’s Email Summit findings from the 2007 conference
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Sherpa's Annual Email Marketing Study Results Teleconference
Sherpa's Email Marketing Presentation 2008: Top 10 Research Findings & Practical Ways to Lift Results (Presentation, PDF, MP3 and Transcript)
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Glossary
Use this quick reference to educate yourself on the ever changing terminology of email marketing.
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