John Petrucelli Joins Mailmethods™ as New Chief Marketing Officer

mailmethods™ adds deep e-commerce expertise to team as company moves more aggressively into retail and financial services markets.

 Portsmouth, NH, February 1, 2008 – mailmethods™, a transactional email marketing company, announced today that John Petrucelli has joined the company as CMO. The announcement underscores a significant shift for mailmethods™ toward the retail and financial services markets.

John brings over 20 years of high tech marketing, e-commerce and strategic management experience to mailmethods™. Formerly with Mobility Services International, (MSI), a leading mobility company, John helped the company grow and expand globally. As former vice president of e-commerce for the (profitable) online retailer Kitchen Etc., John combines his technology expertise with e-commerce marketing. John cataloged over 60,000 SKUs and developed a fully integrated e-commerce engine for Kitchen Etc. that linked the web to in-store kiosks, POS systems, inventory management, finance and a national bridal registry.

“This kind of hands-on e-commerce and technology marketing expertise is hard to find in combination with a strategic agility to move into emerging markets. It’s the right time for us to bring in this kind of powerhouse, and we are proud to have him as part of our team,” states Rick Blaisdell, CEO of mailmethods™.

Historically, mailmethods™ has successfully captured the attention of the national Credit Union market, helping companies leverage brand, increase membership and improve revenue by using mailmethods™ transactional email solution. As they gain traction in the CU market, they’ve added product features and functionality to meet the specific requirements of the two largest growing transactional email markets: retail and financial services.

“We are watching the market closely, and listening to our clients. They require an elegant solution for their transactional email marketing – but they also want to work with like-minded individuals who understand the particular requirements of e-commerce executives today”, states Rick.

mailmethods™ is following market demand. A 2007 Jupiter Research study concluded that the average online retailer could generate $500,000 annually by improving the delivery and cross-selling abilities of transactional email. “The market opportunity is incredibly exciting. Retail executives have been clamoring for solutions to increase revenue, but reluctant to outsource hundreds of thousands on hard to deploy transactional email marketing solutions. The time for mailmethods™ is perfect, and I’m looking forward to the journey,” says John.

About John Petrucelli

Mr. Petrucelli brings over 20 years of high tech marketing, e-commerce and strategic management experience to mailmethods. Prior to joining mailmethods, John was vice president of e-commerce for the (profitable) online retailer Kitchen Etc., where he cataloged over 60,000 SKUs and developed a fully integrated e-commerce engine that linked the web to in-store kiosks, POS systems, inventory management, finance and a national bridal registry.

John spent many years at Lotus Development Corp., where he helped establish the business partner marketing organization and later pioneered Lotus' web site, intranet and extranets. While at Lotus, he helped to coordinate IBM and Lotus interactive marketing efforts and served on IBM's e-business taskforce.

John has held senior marketing and management positions at Dun & Bradstreet Software, Cognos Corporation, and internet consultancy iXL. John received a BS from Boston University in PreMed/Biology and Computer Science. He currently lives on the Seacoast of New Hampshire with his wife and three daughters.

About mailmethods™

mailmethods is one of the fastest growing transactional email companies in the market, and a pioneer in the convergence of keyword and transactional email marketing. Our deep understanding of the complexity of issues facing marketing executives drives our promise to develop technology that is easy to use, fast to deploy, and highly targeted – offering affordable transactional solutions for companies of every size.

For more information, please visit www.mailmethods.com.